Small business owners who have decided to create and administer their own sites (social media) social networks may feel intimidated and confused. Moreover if your experience on Twitter, Facebook, Pinterest, Google+, YouTube and other sites is minimal. But there is good news: start using social media for your business is not very complicated, and the learning process can be as fun, with a new world of opportunities. Here we give you seven tips to help you navigate the waters of social media:
1. Choose one social network to start
It is common for small business owners start their way into social networks looking forward, and try to be on all platforms. However it is not necessary to be all but those that we approach our target audience. Nor is it necessary to start all, it is advisable to choose one that is -the most important of which can spend time learning and administration. Choose a site to start with and focus your attention there first before moving on to others.
2. Plan the time for social media
You can spend hours each day trying to position our website in social networks. This can interfere with the times engaged in other business activities (being in a social network is very compelling). It is best to direct us and a little discipline and set a time limit for reviewing the social networks of our company.
3. Clarify the goals and objectives of being in social networks
Before starting your way into social networking, you must clarify the objectives that justify your presence on social networks. Ask yourself: What do I want to accomplish with social media web? Maybe generate leads, find colleagues for partnerships, generate more sales, set an image as an expert in your industry ?.
Clarifies your goals and objectives, and then performs controls of progress, in order to make sure you’re on the right track.
4. Select a role and approach
There are hundreds of different ways to use social networks for business and one way is not necessarily better than another. The key is to know which approach you use. Are you going to be a communicator, to provide a service industry related news, presenting a mix of business data and personal information ?. As time passes, you can be flexible with this role in order to achieve better results.
5. Complete a social media profile
Each of your social media accounts include some type of profile. Profile fields may include a biography, websites, blogs, location. Be sure to completely fill your profile in social networking sites. It is advisable to maintain consistency between all your social media profiles. This will help in the recognition, will give a broader and ongoing communication with the same contacts in different places.
6. Stalking and watch
Sometimes the best way to get started on a new social networking site is to create the account and then watch the pros and cons, especially those users more time on the platform. If you yourself have decided to manage your social network accounts, the only way to learn is by watching others and collecting information from internet.
7. Use dashboards for social media
One of the biggest challenges with social media is time management (what you say again, are very immersive). Dashboards of social media such as HootSuite, TweetDeck or Social Oomph, can help you manage your time more effectively networked.
These tools allow you to set alerts and notifications, create groups, schedule updates so you can automate some of the processes (the latter is very important). While no excess automatices tasks (interaction with users is important), these boards will be very helpful for leading a highly productive management of social networks.
If you’re new to the world of social media, do not despair. It may seem complicated, but the truth is that its use is more intuitive than you imagine. Just start slowly and stay true to your business objectives. After all, being in social networks is only part of your marketing plan.